Header logo (light mode)
Transparent PNG for light backgrounds: "NO to 1915(c) Waivers!" Used in the homepage navigation when the site is in light mode.
Download PNGPress & partners
Media Kit
Official brand assets for journalists, partners, and advocates sharing the Save Medicaid Kentucky HCBS coalition.
Brand overview
Save Medicaid Kentucky speaks with clarity, hope, and urgency: bold display type, signature teal accents, and Kentuckians' real stories. Please use these assets consistently and do not alter logo colors or proportions.
- Prefer transparent PNG logos on appropriate light or dark backgrounds.
- Keep clear space around logos equal to the height of the brush stroke in the mark.
- Campaign questions and press requests: see our contact page.
Color palette
Signature teal #38D3D3 is the primary accent. Pair it with warm off-white backgrounds and near-black ink for a clean, editorial feel. Dark sections use campaign black #0D0D0F.
Signature Teal
Primary accent: CTAs, links, highlights
- HEX
- #38D3D3
- CSS
- --accent
Sample
Ink
Headlines and primary text (light mode)
- HEX
- #0D0D0F
- CSS
- --foreground
Sample
Warm Off-White
Page background (light mode)
- HEX
- #F7F6F2
- CSS
- --background
Sample
Soft Teal
Tinted panels and highlights
- HEX
- #D6F4F3
- CSS
- --accent-soft
Sample
Campaign Black
Footer, dark mode background
- HEX
- #0D0D0F
- CSS
- --background (dark)
Sample
Paper White
Cards and surfaces
- HEX
- #FFFFFF
- CSS
- --surface
Sample
Muted Text
Supporting copy
- HEX
- #5B5B5F
- CSS
- --muted-foreground
Sample
Map Teal
Kentucky map emphasis strokes
- HEX
- #1A9696
- CSS
- N/A
Sample
Typography
Fonts are loaded from Google Fonts. Headlines use Anton; body and UI use Instrument Sans.
Anton
Display / headlines
Hero headlines, section titles, and pull quotes. Always uppercase.
Weights: Regular (400) · CSS: font-display
Families Can't Afford The Cuts.
Instrument Sans
Body & UI
Body copy, navigation, forms, eyebrows, and buttons.
Weights: 400, 500, 600, 700 · CSS: font-sans (default body)
Medicaid 1915(c) waivers keep Kentuckians in their homes and communities.
Caveat
Script accent (optional)
Optional handwritten accent: use sparingly for emphasis.
Weights: 500, 700 · CSS: font-script
Stand with Kentucky families.
Logos
Download PNG files below. The header logo matches the mark on the homepage navigation. The footer logo is for dark backgrounds only.
Header logo (dark mode)
Same transparent PNG as the footer: "NO cuts to 1915(c) Waivers!" Used in the homepage navigation when the site is in dark mode.
Download PNG
Footer logo
Stacked "NO cuts to 1915(c) Waivers!" lockup for the site footer and other dark backgrounds (#0D0D0F).
Download PNGVoice & messaging
Protecting Kentucky's most vulnerable.
Empowering families through advocacy.
Strengthening home and community-based services together.
- Preferred name: Save Medicaid Kentucky.
- Focus: Kentucky's 1915(c) Home and Community-Based Services (HCBS) waivers—including Michelle P., SCL, HCB, Model II, and ABI programs.
- Website: savemedicaidkentucky.com
- Social channels: see our Connect page.